Tag: Direct Bookings
Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.
In the last few days, the collapse of the iconic tour operator, Thomas Cook, has highlighted how important is it to diversify distribution and optimise revenue strategies for efficient hotel management.
More and more, the goal of many hotel chains and independent hotels is to decrease how much they depend on OTAs and tour operators; in other words, improving their infrastructure in terms of direct sales strategies and tools that enable them to be more independent. Even though in some cases this means a substantial investment, the result is satisfactory, especially when they start having more direct reservations. But, which is the ideal combination to reach this goal?