Laura Rampérez (Inturea): “To know the most profitable traveller is essential to implement any experience branding”.
Laura Rampérez is CEO and co-founder of Inturea, a project that she has led for 5 years and has become a reference for tourism brands.
Email can be one of the most valuable marketing resources, especially for the hotel industry.
In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.
Among other advantages, compiling your guests’ details can help you to create and maintain their relationship with your hotel brand. Whether to improve the relationship with guests who have stayed in your hotel in the past or even in-house guests, Hotel Data can help you to generate a bigger impact of your hotel brand on your consumers.
Brand Awareness: this concept is what measures the popularity of a corporate brand.