The first WIFI loyalty programme for hotels

Traditional loyalty programmes are complex, expensive and not adapted to guests’ digital progress. With Hotelinking, you will be able to create an automated loyalty programme using the WIFI in just a few minutes and 100 % digitally.

Launching a successful loyalty programme is no longer exclusive to large hotel brands.

Hotelinking has revolutionised the way that hotel brands interact with their guests. Thanks to Hotelinking, both independent hotels and chains can now offer personalised rewards to their most loyal guests depending on the number of unique connections per visit registered by your hotel’s WIFI.


Features.

No plastic cards

No plastic cards

Completely digital platform

Completely digital platform

Rewards that can be completely personalised

Rewards that can be completely personalised


Recognise each returning guest automatically.

Recognise each returning guest automatically.

When the guest connects to the hotel WIFI, the system stores the identifier of the network card (MAC address) of each device that the guest uses to connect. This way, when they return for another stay, the system recognises them without asking them for their data again. They are welcomed to the hotel by name with a personalised message in their language.

Detect the same guest in different hotels in the chain.

Detect the same guest in different hotels in the chain.

In hotel chains, detecting returning guests automatically in the PMS is not an easy task. However, with Hotelinking, it is easy to identify when each guest visits different hotels in the same chains over time as the MAC address of each device is obtained.

Configure the time to detect a new stay.

Configure the time to detect a new stay.

Every stay is equivalent to a new guest connection to the WIFI. It is possible to establish how many days must go by from the last connection to count it as a new stay. Any connection made within the established minimum period will not count as a new visit.


Reward loyalty to increase return stays, reducing the acquisition cost.

Boosting the attraction of satisfied guests should be the pillar of any sales and marketing strategy.

It is neither logical nor practical for a hotel company to constantly have to search for new guests year after year. Every guest captured, regardless of the channel they used to book, carries a considerable acquisition cost. If the loyalty strategy is adequate, the need to rely on new guests will decrease dramatically.

Winning loyalty is an ensemble of actions carried out by multiple departments of the hotel company. The first step is identifying the returning guest and rewarding them for their loyalty.


Personalise rewards for your guests.

Personalise rewards for your guests.

The type of gift to configure can be redeemable in the property, or it can be a promotional code linked to the booking channel on the corporate website. The rewards structure can be very simple (the same prize for every new stay) or you can choose to offer better rewards as the number of stays increases.

Allow your prizes to be received automatically.

Allow your prizes to be received automatically.

Every time the system detects that a guest must be rewarded for a new stay, a loyalty message will automatically be sent so that they can follow simple instructions to redeem their points.

Learn about loyalty and returning guest analytics.

Learn about loyalty and returning guest analytics.

In one single click, check what percentage of the total number of guests staying in the hotel are returning guests, and which nationalities and ages tend to be the most loyal. Later, using the CRM and Email Marketing tool, it will be possible to use this information to send more segmented and personalised campaigns.

Many hotels are already benefitting from a loyalty programme.

Hotelinking works with more than 1000 hotels between chains and independent hotels, all of these already foster their guests’ loyalty thanks to our services.


Do you wish to see examples of how you can foster the loyalty of your guests via WIFI?

Request a DEMO so that one of our advisors can explain how we can boost direct sales, fostering your guests’ loyalty in an automated way.

Request a demo.