No matter where you are based or who you are trying to reach, search engines optimisation (SEO) is crucial for all hotels expecting to sell their services and improve the knowledge and general brand awareness.
The subject is one of the most important factors in an email marketing campaign.
Email Marketing Guide: Hotel email marketing bad practices and how to avoid the infamous spam folder.
There are three golden rules that must be considered when sending email marketing campaigns to avoid the spam folder.
Before starting an email marketing strategy, the data verification and cleaning process is very important so as not to damage the reputation of the hotel brand domain.
Email Marketing Guide: How to obtain direct bookings from repeat guests. Email marketing versus other sources of traffic.
Email marketing is the best strategy to generate direct bookings from repeating guests and help reduce CAC.
Email Marketing Guide: How can email marketing lead repeat guests’ reservations to the direct channel?
Learn all the strategies, technologies, tips and tricks to turn email marketing into a powerful channel to disintermediate bookings. In each article we teach in a practical way and with examples everything you need to implement in your campaigns. Ready to launch your email marketing strategy? Let’s start!