Category: Hotel loyalty
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
In the last few days, the collapse of the iconic tour operator, Thomas Cook, has highlighted how important is it to diversify distribution and optimise revenue strategies for efficient hotel management.
One of the main benefits of fostering loyalty is the opportunity to obtain new bookings from repeating clients via a direct channel, thus saving expenditure on commissions. To do this, you will need to focus on the contact details contained in the increasingly important Hotel Data.
To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).