An internet connection is nowadays practically a must in all sort of properties.
Email marketing is a crucial technique for the hotel sector. Among other reasons, because it is a direct marketing strategy that makes it possible to provide a key service to the guest, improve your brand awareness and to foster your current guests’ loyalty, promoting, especially, direct sales.
Nowadays, all sectors are going through a great revolution: data revolution.
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
CRM software is a crucial element that allows for effective communication and customer relationship management.
For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.