Hotel CRM to maximise direct bookings

Launch personalised and segmented email marketing campaigns to increase direct sales and win the loyalty of your guests using our hotel CRM.

Get the most out of your database.

To get the most out of the enriched database that you will obtain thanks to the Hotelinking services, we recommend our hotel CRM. This is a fundamental tool that will help you to launch very segmented marketing campaigns.


Features.

Validation in real time

Validation in real time

Enriched database

Enriched database

Advanced segmentation

Advanced segmentation


Integrate your data in real time.

Integrate your data in real time.

Data from your guests captured via Hotelinking’s Data capturing portal are automatically integrated to the hotel CRM without needing to complete any additional steps.

Discover how we enrich and consolidate your data.

Discover how we enrich and consolidate your data.

Prior to integration, the system is also able to match data from the PMS, enriching the database for greater segmentation of the information that we have about our guests.

Learn how to detect duplicated users.

Learn how to detect duplicated users.

Once integrated with the PMS, the system can detect duplicated users automatically and combine data to enrich the guest’s file. For this, we use Machine Learning techniques.


Increase direct sales with personalised email marketing campaigns.

Using the hotel’s WIFI, we capture your guests’ data automatically and include it in the hotel CRM module to generate email marketing and loyalty campaigns.

Once you have subscribed, transferring the database from the Hotelinking data module to the CRM is automatic (before importation of historical data or integration with the hotel’s PMS). The CRM module allows simple and quick segmentation to be able to personalise campaigns with a great variety of variables.

The correct segmentation of your database is key to boosting your direct sales and winning your guests’ loyalty.


Track sales per user.

Track sales per user.

Thanks to the integration script with the booking engine, we can offer detailed information about the bookings that each guest makes, and therefore see how loyal the guests who have stayed in the hotel are.

Enable automatic exclusion.

Enable automatic exclusion.

To prevent the deterioration of your database, the system is able to exclude users who have recently booked from new campaigns.

Analyse how much you are saving.

Analyse how much you are saving.

Campaigns increase direct sales by targeting returning guests who initially booked through a booking channel. The system helps us to know how much is saved in commissions if they book directly.

Main integrated PMS with Hotelinking

Hotelinking is already integrated with the following PMS, but we can manage integration with other systems, including self-created ones.

Main integrated booking engines with Hotelinking

Hotelinking is already integrated with the following booking engines, but we can manage integration with other systems.


Detailed information about our hotel CRM

Download complete information about our CRM that will help you with your marketing campaigns. If your database is very segmented, you will increase the conversion rate of what you send.

See hotel CRM manual.