Make your hotel brand go as viral as possible

Thanks to its unique integration with Facebook, Hotelinking makes thousands of guests help hotel brands go viral every day, generating a new channel of potential direct guests.

hotel brand viralization

Word of mouth marketing for your hotel brand, promoted by your own guests.

An increased percentage of guests who have stayed in a hotel will be willing to share their experience with their friends on social networks. Hotelinking is the tool that allows this to happen on a large scale, attracting thousands of potential new guests (who have been encouraged by satisfied guests).


Features.

Integration with Facebook API

Integration with Facebook API

Publication with permission

Publication with permission

Link to corporate brand URL

Link to corporate brand URL


It allows every guest logged into the WIFI to recommend your hotel to their friends.

It allows every guest logged into the WIFI to recommend your hotel to their friends.

During the registration process to access the WIFI, every user that chooses the Facebook login option will have the option to recommend the hotel to the friends that they have on this social network, helping potential guests from all over the world to discover the hotel brand.

This way each publication generates hundreds of impressions of your brand.

This way each publication generates hundreds of impressions of your brand.

The average Facebook user has around 350 friends. Generally, Facebook shows the publications to a percentage of the total number of each guest’s friends. Every time a friend of a guest views the publication, it is counted as a new impression. The publications show an attractive image of the hotel, accompanied by a short description.

This can divert quality traffic towards your corporate website.

This can divert quality traffic towards your corporate website.

Besides impressions of your brand, each publication generates clicks towards the corporate website. Thanks to the integration with Facebook, the tool is able to include the corresponding URL of the website of the hotel or chain in the publication.


Thousands of new clicks from your guests’ friends, generated without having to invest in online advertising.

The first clicks generated from a social network are often situated in the upper part of the online bookings funnel. These are inspirational, recommendation or discovery clicks, all essential to initiate a future purchasing process.

Hotelinking acts at the ideal moment for the guest, providing a natural brand recommendation. In a 12-month period, between 5000 and 10,000 guests stay in a medium-sized hotel. The publications generated on the most active social networks in the world over the course of a year will encourage thousands of potential guests to choose the hotel for their trips.

Thanks to this function, many potential guests will come directly to the direct booking channel to make a booking.


Offer personalised gifts to each potential guest.

Offer personalised gifts to each potential guest.

Using one of our web widgets, specific free gifts can be chosen for the friends of guests that visit the corporate website of the hotel or chain. This way, they are encouraged to register to get the free gift, and they may then go on to make a booking.

Get to know your guests’ friends well.

Get to know your guests’ friends well.

When a new visitor to a website becomes interested because of the free gift offered, they have to register with a single click, logging in via Facebook. After accepting the permissions, their data will be available in the Hotelinking panel as new ‘leads’.

See how viral your hotel brand has gone.

See how viral your hotel brand has gone.

You can see the number of brand impressions obtained, new visits to the corporate website from Facebook, number of leads generated and bookings made from the Hotelinking panel.

Some guests have already helped your brand to go viral thanks to Hotelinking.

More than 1000 hotels are already part of Hotelinking and we have exceeded 2,5 million users who have connected via our data capturing portal.


Get ideas and advice on how to win your guests’ loyalty via our blog.

Our blog offers you knowledge acquired from years of experience, with advice and marketing strategies for the hotel industry, so that you can get the most out of your database.

Visit the blog