Hotel loyalty 3:40 Min read

Marketing actions to earn your guest’s loyalty

We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.

Cristina García Marketing Consultant de Amara

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Hotel loyalty 3:50 Min read

Customer types and trends that affect your guest

The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.

Tomeu Fiol Marketing Manager de Hotelinking
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Marketing 3:20 Min read

What methods can a hotel use to capture guest data?

Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.

Cristina García Marketing Consultant de Amara
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Marketing 2 Min read

5 key reasons to invest in a hotel CRM

CRM software is a crucial element that allows for effective communication and customer relationship management.

Tomeu Fiol Marketing Manager de Hotelinking
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Interviews 3:40 Min read

Nacho Jacobo (BookingCore): “Direct sales will have great value for hoteliers”.

Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.

Marga Escandell Content Manager
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Online reputation 3:00 Min read

Tips for improving your online reputation: responding to reviews

Today, whether your hotel or chain manages its online presence or not, your customers, and even your most loyal followers, will talk about your products or services in some places on the network.

Cristina García Marketing Consultant de Amara
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Marketing 2:50 Min read

Why is it crucial to verify your contacts’ email addresses?

For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.

Tomeu Fiol Marketing Manager de Hotelinking
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