New technologies offer new possibilities to gain more visibility, recover customers and attract new ones.
An internet connection is nowadays practically a must in all sort of properties.
Nowadays, all sectors are going through a great revolution: data revolution.
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
CRM software is a crucial element that allows for effective communication and customer relationship management.
For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.